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阿狸
阿狸 (Ali the Fox) 诞生于2006年,由艺术家徐瀚(Hans)创作,象征着数字世界中的纯真与善意。她最初出现在网络漫画中,以简洁的设计和温暖的气质迅速成为中国最具代表性的形象之一。 当 淘宝 (Taobao) 选择阿狸作为品牌吉祥物时,她成为了连接科技与人性的桥梁,在充满像素与购物的世界里,一个亲切的微笑。如今,阿狸已成为中国现代文化的一部分,证明即使在数字商业中,也能传递故事与情感。
Ali the Fox was born in 2006 from the imagination of artist Xu Han, as a symbol of simplicity and kindness in the digital world. Emerging from early online comics, she quickly became one of China’s most recognizable icons for her clean design and universal charm. When Taobao chose her as its mascot, Ali became a bridge between technology and humanity ,a friendly face in a world of pixels and purchases. Today, she stands as part of modern Chinese culture, showing that even digital commerce can tell stories and create real connections.
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